Camp+Website

=** Sports and Entertainment Marketing : Develop a Marketing Campaign **= You have been hired by a professional sports/entertainment organization to develop a marketing campaign to increase interest in the organization. You need to meet the following goals:
 * ð Assure attendance at future games/events.
 * ð Select players/entertainers who will be good spokespersons to promote your organization.
 * ð Decide upon a major national retailer to distribute your gear to a target audience.
 * ð Plan activities for your target audience to get them more involved with your organization.
 * ð Promote camps to be held in major cities throughout the United States, and professional athletes and entertainers will make guest appearances at the camps.

**Work with a group and complete the following activities.**
1. Which professional organization did you choose? (2 pts.) 2. What demographics will you select as your target audience? (5 pts.) 3. Which professional athletes/entertainers will you use to be your spokespersons for the campaign aim? Explain your decision in selecting these people. (10 pts.) 4. Create a website that advertises a summer camp in at least two major cities for your target audience. Make sure to include the following details. (35 pts.) 5. Each participant at the camp will receive a complimentary bag with your organization's merchandise. What merchandise will you include in the bag? Who are the sponsors of the merchandise? Explain why you chose the merchandise and the sponsors. Which major national retailer will distribute the merchandise? (10 pts.) 6. Explain the ways that you will promote your camp and your organization. (5 pts.)
 * ð Camp name, sponsor name and logo, and famous athlete name and photo
 * ð Camp dates, time, price
 * ð Day 1 events and itinerary
 * ð Day 2 events and itinerary
 * ð Day 3 events and itinerary
 * ð Contact information and camp name/information
 * ð Sponsor names/logos